Retro Web Elements halmyre farmWelcoming a change from editorial work of late, Mooandbaa is delighted to launch it’s latest website this time for Halmyre Farm (

The Davidson family run the Halmyre Urr ( 200-head Ayrshire herd at Castle Douglas, as well as making Glen Urr Ice Creams and Sorbets ( on the farm which is marketed through The Toffee Shop (

Their new website is a marketing platform for all three businesses.

MAY25PriortonIn the latest of our site launches for this year, we’ve pleased to go live with a new site for John May and Sue Clarke of Priorton Devons and Simmentals. Based in Devon, the Devon herd is steeped in history from John and his father’s success and along with Sue have recently made a significant and successful return to the show and sale ring. This week has seen them take the championship honours in the Devons at Devon County Show, as well as reserve interbreed pairs, so I’m sure they’ll be plenty more headlines to come from this herd over the years.

Retro Web Elements alagilsMooandbaa is delighted to welcome the Alagils Limousin herd to it’s client portfolio. Our furthest North client, the herd owned by Alasdair and Gill Macnab is based at Dingwall, Scotland and is home to a fantastic herd of Limousins, bred largely from their foundation cow Broadmeadows Jiji.

The herd is well worth a look and why not make a trip of it by staying in the on-farm B&B, we can thoroughly recommend it! We’d like to wish Alasdair and Gill the very best of luck this weekend at Carlisle, as their selling two bulls, including the first son of the homebred sire Alagils Grammaticas.

Retro Web ElementsMereside-Jester-0857The Hazard family of Grantham, Lincolnshire-based Mereside herd have announced this week the private sale of the young bull Mereside Jester to one of the UK’s leading AI studs, Cogent.

Jester is a son of French sire Armstrong and is out of Mereside Dawnmarie, an Alaska daughter and dam of the 40,000gns bull Mereside Goldolphin.

January 2014-born Jester carries an impressive set of performance figures to back up his exceptional pedigree, carrying a gestation length EBV in the top 1% of the breed coupled with a 200-day growth figure of +36, putting him in the top 10% of the breed.

On top of this he has a muscle figure of +5.2, again in the top 10% of the breed and an overall calving value of +7, in the top 1% of the Limousin population.

Speaking about the purchase, Cogent beef sire analyst Boomer Birch says Jester was a standout choice for the company’s Signature range of beef bulls. “Jester is the complete package, combining excellent figures with a great pedigree and an exceptional female line.

“Jester will be an easy choice for many herds due to his top end gestation figures and calving ease figures inside the top 25% of the Limousin breed. This, coupled with his excellent muscle and growth data make him a true curve bender, combining easy calving and relatively low birth weights with growth and muscle figures which will result in easily born, quick growing calves,” he explained.

Armstrong calves have been short gestation and easily born and Jester has always been good from an early age, showing a superb top and correctness.

Retro Web ElementsBoomer-Jadore PRMooandbaa clients Boomer Birch and family of Staffordshire-based Pasturefields Livestock have recently sold their August 2014-born British Blue heifer calf in a private deal to Wyn Jones of Tanat Blues, Oswestry, Shropshire, for his 15-cow herd.

Boomer Jadore is by the Belgian-bred Baron Du Bois Bauloye and out of the multi award winning Graymar Electra, herself a descendent of the noted show cow Bringlee Sandy.

Commenting on the sale Boomer Birch said Jadore had been one of the herd’s stand outs since she was born. “Her mix of pedigree includes power, performance, breed character and due to her depth in dam line that extra bit of something to catch the eye.”

Buyer Wyn Jones said Jadore was one of the best British Blue heifer calves he’d seen recently. “She’s a real British type with exceptional plates, correctness and locomotion.”





Retro Web ElementsjakeIn a first for the mooandbaa team, we’re delighted to launch our arrival in to the equine world of website design with the launch of for talented young show jumping rider, Jake Saywell. Jake who is a grandson of Doug and Rachel Gascoine, is based between the family yard at Newark and a European base in Holland.

We are delighted to have worked with the Saywell family on this site build and look forward to following his success. Last year Jake was part of the European team who lifted gold at the Youth Olympics. He just been selected again for the World Class Equestrian Programme which is lottery funded through UK Sport.

jan11showstars screenIt’s always great to get involved with new, exciting ideas and when Neil Lloyd pitched the National Young Show Stars concept to us, there was no way we were going to say no!

The event, which takes place in partnership with the Three Counties Agricultural Society at the Malvern-based Showground on the 2nd April this year, will see teams of talented beef, sheep, dairy and pig enthusiasts compete in a range of tasks from stock judging through to animal presentation and ring craft, as well as be tested on their ability to work as a team and their knowledge of the livestock industry.

Along with the teams, individual competitions are available for young butcher and auctioneer enthusiasts who will equally be put through their paces on various aspects of their blossoming career. Both the teams and individuals will be entered by a “team sponsor” and will be judged by a number of experienced, high profile judges from all over the UK and will compete for what can only be described as “fantastic opportunity” prizes including overseas travel prizes.

Handling the Show Stars account, as well as being a member of the working committee, Chrissie Long said: “From the minute Neil pitched the idea I knew this had some serious potential, it’s what the next generation has been crying out for. It will be fantastic to get youngsters from across the livestock industry under one roof for what will no doubt make a great competition. Alongside the competition, the addition of trade stands and presence from Universities and Agricultural Colleges will mean the event offers something for all youngsters keen on this sector.”

So now it’s over to the rest of our fantastic clients to get their thinking caps on and put forward teams – whether you’re a Society, pedigree breeder, Auctioneer company, butchery outlet or industry organisation, you can put forward teams and help them pursue their dreams in obtaining future knowledge and experience in this exciting industry.

Take a look at the new site which we’ve designed which has the entry forms available for download and keep an eye on the News section of the site to keep up to date with what’s going on with the event. We look forward to seeing as many of you on the 2nd April as possible and for those of you who can’t make it, Farming Eye will be bringing you live coverage and images from the event on the day.

oct-16rosslaynr-launchThe Rosslayne herd of Aberdeen-Angus cattle is without doubt one to watch for the future. Formed off the back of some great female lines, this herd has followed a path of breed character, longevity and correctness keeping the fundamentals of the breed at the forefront of decision making. Rather than chase fashionable genetics and high index figures, there are cows in this herd well worth a look for anyone looking for an outcross sire or new female genetics.

It’s been a pleasure working with Giles Lane and his family and we look forward to writing that first big news story when a Rosslayne bull heads to a top pedigree herd!

Site photography: Richard Hodgson

Site design: Show Business & mooandbaa

sept-18richaven postWith the recent addition of Holstein UK to mooandbaa’s portfolio, we’ve certainly had our hands full of all things dairy at the moment, but this month marks a fantastic achievement for us – and in particular Katie – as we have launched our first ever dairy site.

We’re delighted to be working with Richard Bown of the Richaven herd of Holsteins and Ayrshires and it’s been a pleasure designing his site to show case this phenomenal herd which is steeped in fantastic genetics and success, not only in the show ring, but in terms of sales as well.

The site launch has been timed to run in conjunction with the sale of some exciting embryos which can be found on the for sale page of the site. These listings include some of his best lines, such as Adrienne, Irene, Stocking and numerous Squaw matings.

No stranger to the show ring limelight, many cows carrying the Richaven prefix have excelled themselves and without doubt we’ll be writing about many more in the future, as Richard and his family have some exciting plans in the future.

sept03grange-siteWe’ve been focussing on a few larger non-website projects of late, so it’s with great pleasure that we launch this month a new site for Grange Limousin.

Working with Steven Smith, we’ve produced a site that show cases the fact this herd is the largest French genetic herd in the UK. Over the years the family have invested in some of the finest French genetics – both males and females – and have since built up a strong reputation, both this side of the water and in France.

It’s been a pleasure to work with this innovative herd and refreshing to see a herd based on the fundamentals of what an animal can produce rather than a desire to follow fashion. There will no doubt be some big things to come from this herd in the future.

This is yet another mooandbaa and Show Business partnership build with a full complement of imagery by Richard Hodgson.

Retro Web ElementsjournalWhen Katie Davidson joined us last May, she joined with the view that she would be responsible for adding significantly to our dairy client portfolio and as of this week we’re delighted to announce that will now be acting as editor of Holstein UK’s bi-monthly in house publication, The Journal.

Those of you who are familiar with The Journal will know what a great product it is and how much effort and hard work Izzy Whittaker and her team at Holstein UK have put in to it. As Izzy prepares to leave Holstein UK and start the next chapter of her career with Holstein International, we were delighted to have been asked to pitch and then succeed with securing the role.

We’ll be working alongside Charlotte Rose and the wider team at Holstein UK and CIS and will also be involved with their new marketing team of Hunter Lodge. We’re looking forward to working with the team with the first issue under mooandbaa editorial management hitting the door mats in October.

Alongside Holstein UK, we’re also delighted to be working with the Dairy Shorthorn Society, managing their summer show coverage for them and Katie is currently busy working with our designers in preparation for launching our first pedigree dairy website which will be gracing your screens soon.

jun10NewRKIt’s definitely been a busy few months for the mooandbaa team and continuing a run of website launches, we’re delighted to be able to launch the re-designed site for Newark Livestock Market. Working alongside Rachel Gascoine, Paul Gentry and the team at Newark has been a pleasure as always. The site, we feel, is now easier to navigate for both buyers and sellers and show cases the strength Newark now has in the market place for selling quality pedigree and commercial stock, as well as offering a range of advisory services.

Over the last couple of years Newark Livestock Market has escalated itself in to being one of the best livestock markets in the UK, continuing to pull both vendors and buyers from all corners of the UK. We look forward to many more exciting projects with these guys.

jun097Mooandbaa would like to congratulate the McLaren family of the Netherton herd who are celebrating 90 years of breeding Aberdeen-Angus cattle this year.

To celebrate they are giving you the chance to win two embryos in a prize draw. This unique opportunity allows you to win two embryos from any mating in the Netherton embryo catalogue from some of the top females in the country, including some not listed online.

Two prizes are being offered, with one pair of embryos available to a UK winner and another pair for an overseas winner.

All you have to do to enter is email giving your name and contact details

may16ff website 400xHigh quality pedigree and commercial sheep and cattle production is at the heart of the Scott family’s farming enterprise at Fearn Farm, Tain, Ross-Shire.

With that in mind the family were after an impactful website to help them market their high performance stock to customers across the UK, with three four pedigree and hybrid sheep flocks and two pedigree cattle herds run on the farm.

The Scotts are an impressive family and with four youngsters coming through the ranks already showing a keenness to take on various aspects of the farm business we’re looking forward to a long working relationship to what is undoubtedly one of the most innovative livestock breeding family’s in Scotland.

Once again we’ve been working closely with Lyndsey Behan of Show Business on the development of this site, making it another all round pleasure to produce.

Salers Screen Grab smallmay-14Today marks one of the biggest full re-brand PR projects the mooandbaa team has had to date with the launch of a new brand image and website for the Salers Cattle Society UK.

The new logo and website have been designed around a focus on the key characateristics of the breed including the strength on the maternal side from fantastic mothering, longevity, ease of calving and milk ability, as well as the terminal sire attributes to meet the modern requirements for the suckler producer.

Initial logo work has been carried out by Zeta Fitzpatrick of Moo Designs, with the site build being done by our star designer and developer Lyndsey Behan of Show Business. It’s been a pleasure working alongside breed secretary Liz Wilde and council member Angus Gowthorpe, along with other council members and we look forward to working with them in the future as various projects develop.

may12romney screen grabThis week has seen the latest website launch for the mooandbaa team, with a re-branded site launch for the Romney Sheep Breeders Association.

The new site has been designed following extensive consultation with Association members and aims to demonstrate the versatility and adaptability of the breed as a maternal breed in a variety of locations across the UK.

Drawing heavily on the breed’s history the website highlights the key role Romneys have in profitable, sustainable sheep systems across the UK and through a broad range of features allows potential buyers to understand the breeds capabilities in more detail.

It’s been a pleasure working with the RSBA on the new website and we look forward to a happy working relationship with them in future.

Retro Web ElementsLovejoy screenshotFarming families don’t get any more hard working than this one! The mooandbaa team are delighted to launch a new website for Edward and Gemma Lovejoy – and their three shepherdesses in the making, Chloe, Katie and Poppy – of the Lovejoy Farm Partnership. Based near us in Kent, the Lovejoy family run commercial and pedigree sheep and openly admit, they love everything about sheep farming! With a move to a new farm on the agenda this year, the next couple of years will be set for lots of instalments on their Lovejoy Life page, so keep up to date at with all the news, as well as stock for sale updates from their commercial flock and pedigree Poll Dorset flock.

A big thank you to Richard Stanton who did the original photo shoot and Zeta Fitzpatrick who designed the logo, as well as Lyndsey Behan of Show Business who carried out the site build.

12marbassingbournWith Limousins the number one breed in the UK it’s no surprise that our latest website launch is for another Limousin herd. This time for Fordham, Cambridgeshire-based Daniel Turner of Bassingbourn Limousins.

The Bassingbourn herd was founded just three years ago, but has quickly grown in size with some notable female purchases and a number of great bulls being used in the herd.

It’s been a pleasure working with such keen breeders to complete this site and we look forward to working with Daniel and the rest of his team in the coming months and years. The Bassingbourn herd of Limousins is one you’re sure to hear more about in future.

Retro Web ElementsrulesmainsMooandbaa are delighted to launch the new website for Rulesmains Aberdeen-Angus. The herd was established by Andrew Hodge in 2007 after the dispersal of his Holstein and Ayrshire herds.

With purchases focussing on strength of pedigree there are some exciting families at Rulesmains and we wait with interest to see how they develop these lines in the future.

It has been a pleasure to work with Andrew, Emma and Stuart and we look forward to writing about their success in the show and sale ring in the future.

jan14Congratulations to our p Sky High 1 Korker 7095Hereford clients Boomer Birch and Graham Brindley of the Sky High herd, who have announced the private sale of their six month old Hereford bull Sky High 1 Korker for a substantial  figure to Heather Whittaker and Jeff Price for their Coley herd of Polled Herefords, Halifax.

Sky 1 Korker, a son of Dorepoll 1 93N Nationwide is the first animal to be sold from the Sky High herd that was established in 2011.

A stand out bull from the moment he was born, Korker is out of the Baybridge 1 Atlas daughter Romany 1 Ishbel A84 H34. Ishbel was purchased privately from Robert Wilson after winning the Hereford Calf Show at Agri-Expo 2011, she went on to win Hereford Female of the year 2012 and is one of the herd’s foundation females.

The young bull was much admired at the 2013 National Hereford Calf Show, Shrewsbury, where he was the youngest entry and stood first in his class.

Commenting on the sale Boomer Birch said: “He has always been special from the day he was born. From an early age he displayed exceptional growth with outstanding muscle, exceptional width and strength carried throughout and especially over his loin.

“His strong breed character and class is complemented by correctness and style. Graham and I would like to wish Heather and Jeff all the best with him and we look forward to seeing him at shows this year.”

Adding his thoughts, new owner Jeff Price added: “His tremendous conformation is the result of selective genetic breeding with his dam being a successful show cow and his sire going back to Remitall breeding. He is a wonderful bull with a great temperament and we look forward to showing him locally and nationally and expect great things from his offspring in due course.”